Nezda's

Brand Storytelling Course: Plan Book

August 2020 - December 2020

Team:

4 UGA Advertising Students

My Role:

Situation Analyst & Tactics Executionist

Tools:

Adobe Creative Suite

Skills Applied:

SWOT Analysis, Storytelling, Brand Identity, Creative Brief

Overview

For my Brand storytelling class, we were tasked with creating a plan book for a local Athens company. Our group communicated with the owner of Nezda’s, a small dessert shop promising to serve love with every order.