Kesem Force Redesign

CX Design: Final Project

May 2022 (1 week)

My Role:

As an independent project, I was responsible for all aspects of the project including the making of personas, journey maps, and the prototype.

Tools:

Adobe XD, UXPressia

Skills Applied:

Customer Experience Design, Branding, accessibility, Journey Mapping, prototyping

Overview

Camp Kesem is a national 501(c)(3) nonprofit organization made up of over 100 school chapters across the country that are run by passionate student leaders who are dedicated to providing year-long support to children impacted by a parent’s cancer. One of the primary ways Kesem provides support is through a free, week-long summer camp where these children can connect with others who share similar experiences.

Kesem Force is a platform designed to help student leaders keep track of important documents and milestones throughout the year such as fundraising, camper and counselor applications, and camper orientation calls. However, utilizing the platform is very hard for users, especially new student members, as it requires extensive training and experience in visualizing tables of data.

In just a week-long design sprint, I redesigned the interface of Kesem Force through a prototype on Adobe XD to better the user experience, particularly when students are interacting with camper applications and completing orientation calls with camper parents.


The Challenge

For Kesem's orientation call process, UGA's outreach coordinators end up creating their own spreadsheets to record information on the call because they cannot add notes to camper’s application on Kesem Force while speaking with a parent. They risk missing important information or marking information down incorrectly on the applications.

“It’s more stressful and time consuming entering all of the information on Kesem Force than it is speaking with the parents."

- UGA's Kesem Outreach Coordinator



The Solution

1. Customer Journey Map

The first step was to create a “current-state” customer journey map of a user persona I developed. This map allowed me to view the steps my user persona takes to complete an orientation call while using Kesem Force. A few major problems that arise during these steps are listed below:

  • While viewing the orientation call report, it is difficult to determine how many campers have been called vs have not
  • There is too much information for the new user to view all at once
  • It’s difficult to find the orientation call section in a camper’s application
  • There is no easy way to jump from one camper application to another if they are a part of the same household
  • The user must go through so many steps just to take notes; this can distract the user from the conversation with the parent




2. Sketches

Before playing around with any prototyping software, I sat down and sketched out my ideas on paper. Below you can see my rough sketch of the new Orientation Call Progress Report page. With this sketch, I was able to visualize my initial thoughts of the redesigned pages and share it with some of my peers for feedback.





3. Prototype

Feel free to check out and watch a quick video presentation of my project.