August 2020 - May 2021
Team:
Account Executive, Project Manager, Fetch Strategist, Digital Media Specialist, Art Director, Copywriter, PR Specialist, and a PR Intern
My Role:
Digital Media Specialist
Tools:
AirTable, Instagram, Facebook
Skills Applied:
Social Media Management, Analytics & Metrics
During my junior year, I joined Talking Dog, a student-run ad agency at UGA. My team and I worked with our client, Hodgepodge Coffeehouse in Atlanta, to rebrand their business and improve their social media presence. As the role of digital media specialist on my team, I created content calendars for Instagram and Facebook, analyzed social media metrics, and posted content. To learn more, check out our full case study.
