Overview

For our final project, my partner and I were tasked with creating an entire brand from scratch. Our brand was created based off of popular cat cafes that are around the U.S. We realized that there weren’t many places for the dog-loving community, so we thought, what’s better than dogs and alcoholic beverages? Both together, of course! Thus, BYOD (also known as “Bring Your Own Dog”), a small, niche outdoor bar was created. We designed a logo with a detailed brand style guide, a website including a mobile design, four promotional elements, and a calendar app.