January 2021 - May 2021
Team:
3 UGA Advertising Students
My Role:
Social Media Analyst
Tools:
Brandwatch, Excel
Skills Applied:
Social Media Analytics, Metrics, Data, Actionable Insights
A complete social media analytics report on the national nonprofit, Best Friend’s Animal Society. Metrics for both Twitter and Instagram were analyzed through a software platform called Brandwatch. These insights were then used to help my team and I brainstorm tactics that the organization could implement in their social media platforms in order to increase audience engagement. To learn more, check out our full case study.